Team Lead Retention

We are looking for a Team Lead Retention to develop CRM strategies, manage campaigns, and optimize player retention in the iGaming sector.

• •Develop CRM strategy: segmentation, player life cycles, trigger and mass chains.
• •Plan and launch CRM campaigns across all channels (email, push, SMS, Telegram, in-app).
• •Build and optimize regular flows: onboarding, reactivation, churn-prevention, VIP/Pre-VIP, LTV growth.
• •Manage bonus-promo mechanics with Bonus/Promo: math, targeting, KPI.
• •Create and maintain a CRM content calendar + a unified test calendar.
• •CRM analytics: set metrics and monitor RR, DAU, CR→dep1-dep5, BR, Bonus ROI, OR/CTR.
• •Hypotheses and A/B tests: formation, launch, analysis.
• •Manage channel deliverability: domains, reputation, infrastructure with Tech.
• •Coordinate work with design, copywriters, BI, tech team.
• •Regular reporting on CRM effectiveness and optimization proposals.

• •Competitive salary, discussed during the interview.
• •Stable salary payments every 2 weeks.
• •Flexible working hours (5/2 with a floating start time).
• •20 working days of vacation, 4 days off.
• •Fully paid sick leave/vacation.
• •Partial compensation for training/medical care after the probation period.
• •Remote work.
• •Access to the corporate library MyBook.
• •Friendly and supportive team without toxicity, where everyone is a friend and helper.
• •Unlimited opportunities to unlock your potential, grow, and develop with the company.

• •Experience in CRM in iGaming.
• •Experience working with tier 2, tier 3 geo.
• •Strong product logic: understanding of LTV, retention, behavioral analytics.
• •Knowledge of CRM platforms (Customer.io / others).
• •Ability to work with data.
• •Skills in hypothesis building, A/B testing, analysis.
• •Systematic approach, quick decision-making, ability to work in a fast-paced environment.