Web and Brand Designer

Join Kraken as a Web and Brand Designer, focusing on web design and UX for the Breakout trading program. Leverage AI tools to build scalable design systems and enhance marketing assets.

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. Before you apply, we encourage you to explore our culture page to understand what drives us and how we work.

• •Own web design and UX end-to-end. Design the Breakout website, landing pages, and conversion flows, owning the UX and information architecture from first wireframe to dev-ready handoff.
• •Build the AI design system that lets the team self-serve. Turn our highest-friction, highest-volume design requests into components, templates, prompts, and automations the wider team can run without you.
• •Extend design across the marketing surface. Take the same system into lifecycle email, organic social, and campaign visuals so everything reads as one brand, no matter who shipped it.
• •Own and evolve the brand system. Maintain and govern Breakout's brand guidelines, component library, and asset toolkit so the brand stays consistent as output scales across the team.
• •Use AI as your primary production engine. Claude Design, Figma (including Figma Make), and Nano Banana Pro are examples of what we use today — we want you to come in, recommend the right stack, and use it to take us from idea to high-fidelity output in hours, not weeks.
• •Prototype fast. Turn copy and concepts into clickable, code-backed prototypes the team can react to and test, rather than static mockups that stall in review.
• •Partner with engineering on a clean handoff. Work closely with our developers on the website build and component implementation so what you design is what ships.
• •Set the design quality bar. Define what good looks like for Breakout across web, email, and social, and keep raising it as AI tooling improves.
• •Partner with Payward's (Kraken's) design and brand teams where their scale and systems accelerate what you are doing at Breakout, and share back what you build.
• •Document your systems for the whole org. Turn what you build into guidelines, prompt libraries, and how-tos that make self-serve design actually stick.

• •5+ years of hands-on web and digital design experience, with a strong portfolio of shipped web and marketing design work in a fast-moving environment.
• •Web UX and conversion first. Deep command of website UX: information architecture, responsive layout, design systems, interaction and conversion design, and dev-ready handoff in Figma. You understand how design choices move conversion.
• •Strong, demonstrable AI design skills. You already design with AI day to day. Experience with Claude Design and other AI visual design tools is essential — for example Figma Make / Figma AI and Nano Banana Pro.
• •A systems builder, not a one-off maker. You think in components, templates, and reusable patterns. You have built design systems or tooling that let other people produce on-brand work without you.
• •Range across the marketing surface. Comfortable designing not just web, but lifecycle email, organic social, and brand assets, and making them feel like one system.
• •Brand sensibility without preciousness. You can hold and evolve a brand while the team ships fast, keeping things consistent without slowing them down.
• •Prototyping chops. You can produce clickable, code-backed prototypes (HTML/CSS comfort or AI-assisted code is a plus) so ideas can be tested, not just imagined.
• •Strong collaborator and communicator. Clean handoffs to engineering, fast in Slack threads, and able to brief and enable non-designers to use the systems you build.
• •Bias to ship. You do not wait for permission to prototype. You propose, build, and iterate.
• •Crypto-native or genuinely curious about crypto, trading, and prop, with a drive to help us define the category.