B2C Marketing Specialist

Join BetConstruct as a B2C Marketing Specialist to lead impactful marketing strategies, drive user acquisition, and enhance brand visibility in the iGaming industry. We are seeking a results-driven B2C Marketing Manager to lead and execute high-impact B2C marketing strategies at CreedRoomz.

• •Conceptualize, execute, and optimize end-to-end B2C marketing campaigns and product promotions to drive user acquisition, awareness, and reactivations.
• •Plan and run complete marketing initiatives, such as tournaments, promotional contests, and gamified player experiences.
• •Collaborate with product, design, content, and CRM teams to deliver cohesive brand messaging across all touchpoints.
• •Build and manage relationships with external marketing vendors and agencies, ensuring smooth workflows and high-quality deliverables.
• •Organize and oversee collaborations with streamers, influencers, and affiliate partners to drive brand awareness and user acquisition.
• •Track, analyze, and optimize the performance of all external partners and streamer campaigns to ensure maximum ROI.
• •Leverage digital marketing channels (paid acquisition, social media, CRM/email, content marketing, in-app promotions) to increase brand exposure among target audiences.
• •Identify new marketing channels, industry trends, and strategic opportunities to expand market share.
• •Establish key performance metrics (KPIs) for all B2C campaigns and partnerships (e.g., CPA, LTV, ROI, conversion rates, engagement rate).
• •Continuously monitor, analyze, and report on campaign success, providing actionable insights to optimize performance.

• •Full-time, on-site position.

• •Minimum 4+ years of hands-on experience in B2C digital marketing. Prior experience in the iGaming or gaming industry is a significant plus.
• •Bachelor’s Degree in Marketing, Communications, Business Administration, or a related field.
• •Proven track record in managing external vendors, affiliate networks, and influencer/streamer collaborations.
• •Deep understanding of multi-channel digital marketing strategies, campaign execution, and player/user journeys, along with hands-on knowledge of streaming platform algorithms (Twitch, Kick).
• •Fluent in English with exceptional written, verbal, and interpersonal communication skills.
• •Advanced data analysis skills with the ability to interpret key performance metrics, build comprehensive reports, and convert data-driven insights into actionable marketing strategies.
• •Outstanding organizational skills with a proven ability to manage multiple promotions, partner collaborations, events, and strict deadlines simultaneously.