Head of Marketing / Romania / VBET

Join VBET as the Head of Marketing in Romania, leading brand strategy and driving growth in a fast-paced igaming environment. VBET is a global gambling operator with a bold vision and relentless energy. We are licensed in multiple regulated markets and proudly operate in Armenia, Sweden, Denmark, the Netherlands, Brazil, Romania, Ukraine and many more countries on the way. We are more than a company, we are a movement of passionately driven professionals who play hard and aim higher. VBET is where cultures, markets, and minds collide, and we embrace the complexity of being local everywhere while holding a strong global identity. Being a part of VBET means being ready for challenges, moving fast, and never settling for average.

• •Revisit and redefine VBET Romania’s brand positioning, ensuring it is future-ready, bold, and aligned with our global strategy
• •Lead the creation of a unified, yet culturally adaptive brand strategy across Romania, ensuring local uniqueness blends seamlessly into a powerful global brand presence
• •Drive the growth and revenue through high-impact marketing strategies
• •Develop and execute a comprehensive multi-channel marketing strategy across digital, social media, influencer marketing, media buying, offline activities, partnerships, and brand activations
• •Partner with executives to ensure alignment, collaboration, and excellence in the local market
• •Build a team of marketing professionals, fostering innovation, performance, and creative excellence
• •Ensure strong financial acumen across all marketing operations, maximizing ROI and optimizing performance through data-driven strategies
• •Build and safeguard a consistent, high-impact brand image and voice across all platforms – from digital campaigns to physical sponsorships and events
• •Maintain a high-level network of stakeholders, partners, regulators, and investors in the gambling and crypto spheres
• •Be a mentor, leader, and brand architect, instilling values of performance, ownership, and continuous learning across the team

At VBET, we don’t just run a business, we run a movement. We aim to be the top operator in every market we enter and the top employer for people who crave impact! Being part of VBET is not for everyone – it's demanding, fast-paced, and comes with high expectations. But if you're looking for meaning, scale, energy, and the chance to leave a mark on a global industry, then this is your place. Join us. Lead boldly.

We are looking for someone extraordinary. This is a very challenging role. You are likely to be a strong match if you have:

• •7+ years of executive marketing experience in highly competitive global industries, ideally with B2C gambling (igaming experience is a must)
• •Proven success in leading regional marketing strategy, with an ability to operate at both strategic and executional levels
• •Hands-on experience in Digital Marketing (including social media, influencer marketing, performance campaigns, and media buying), with a track record of building high-impact multi-channel strategies
• •Deep experience in data analytics, financial forecasting, and risk mitigation as applied to marketing and commercial functions
• •Experience driving brand transformation and repositioning across countries or business units
• •An advanced degree in marketing, business, or a related field from a recognized institution
• •Exceptional leadership and coaching skills with the ability to manage and empower senior professionals
• •World-class communication skills in English and Romanian (additional languages are a plus)
• •A strong and respected personal network in relevant industries and regulatory environments
• •Entrepreneurial energy with a “no-excuse” mindset and readiness to thrive in a fast-paced, ever-evolving global ecosystem