Copy Lead

Join Anthropic as a Copy Lead to create impactful brand campaigns for Claude. Leverage your extensive experience in copywriting to shape and evolve the brand voice while collaborating with cross-functional teams.

Anthropic’s mission is to create reliable, interpretable, and steerable AI systems. We want AI to be safe and beneficial for our users and for society as a whole. Our team is a quickly growing group of committed researchers, engineers, policy experts, and business leaders working together to build beneficial AI systems.

• •campaign platforms, manifestos, headlines, film and audio scripts, OOH.
• •Work from any starting point, from a fully fleshed brief to just an idea, and push the work forward.
• •Write with nuance for audiences that bring real tension to the subject: calibrate claims, meet skepticism head-on, and earn trust without flattening the idea or the voice.
• •Partner cross-functionally with brand marketing, media, product marketing, and comms to get campaign work shipped, with the independence to drive it and the collaboration to make it better.
• •Understand how the Claude voice flexes across the rest of the business, including enterprise, developer, and product, and keep campaign work coherent with the whole.
• •Build on Claude's voice and tone foundations as you go, and feed what campaign work teaches you back into the guidelines.
• •Hold the bar through production: scripts in the edit, lines in the layout, copy through legal and review without losing what made it great.

• •Annual Salary: $255,000 — $320,000 USD.

• •Minimum education: Bachelor’s degree or an equivalent combination of education, training, and/or experience.
• •Location-based hybrid policy: Currently, we expect all staff to be in one of our offices at least 25% of the time.
• •Visa sponsorship: We do sponsor visas! However, we aren't able to successfully sponsor visas for every role and every candidate.

• •Have 12+ years of experience with a portfolio rooted in campaign work, showing concept development and execution across multiple channels and formats.
• •Have worked both in-house and at agencies, across a variety of companies and product types, and can speak to what each side taught you.
• •Have a strong advertising portfolio: brand campaigns executed with high craft across film, OOH, social, and digital.
• •Think conceptually and build while you go.
• •Have written for nuanced subjects and audiences where trust was at stake.
• •Have worked with a voice and tone that was still taking shape, and helped it grow, contributing to guidelines through shipped work rather than waiting for them to be finished.
• •Understand what stays fixed and what moves when a brand voice flexes across audiences, and can articulate it.
• •Operate at a senior level: independent enough to drive work yourself, collaborative enough to make cross-functional partners better, and consistent about getting work shipped.