Growth Product Manager, Website & Experimentation

Superside is seeking a Growth Product Manager to enhance their website's performance and drive business growth through experimentation and optimization. Superside is looking for a Growth Product Manager to help turn our website into a stronger driver of pipeline, conversion, and business growth. Reporting to the Head of Marketing Analytics & CRO, you'll own the website growth roadmap, lead experimentation efforts, and partner with Marketing and Engineering to build scalable, high-performing web experiences.

• •Own the website growth and experimentation roadmap, aligning initiatives to pipeline, conversion, and business goals.
• •Partner with Marketing and Engineering to deliver high-performing landing pages, campaigns, and website experiences.
• •Build and prioritize an experimentation backlog across messaging, conversion paths, page templates, and key user journeys.
• •Drive A/B testing and optimization initiatives to improve conversion rates, lead quality, and pipeline generation.
• •Define requirements for website enhancements, CMS workflows, and platform capabilities.
• •Improve marketing self-service capabilities through reusable templates, components, and scalable workflows.
• •Partner with Analytics to establish tracking requirements, event taxonomy, reporting, and measurement frameworks.
• •Balance growth opportunities, technical investments, and engineering capacity through clear prioritization.
• •Monitor website performance and identify opportunities to improve speed, usability, and conversion.
• •Collaborate across Marketing, Engineering, Design, and Analytics to ensure initiatives deliver measurable outcomes.

• •5+ years of experience in Growth Product Management, Product Management, CRO, Marketing Technology, or a related field.
• •Strong understanding of website optimization, experimentation, customer acquisition, and conversion funnels.
• •Experience translating business goals into product requirements, prioritized roadmaps, and measurable outcomes.
• •Experience leading A/B testing and experimentation programs.
• •Strong cross-functional collaboration skills with technical and non-technical stakeholders.
• •Working knowledge of web analytics, experimentation metrics, funnel analysis, and conversion reporting.
• •Familiarity with event tracking, attribution, analytics QA, and performance measurement.
• •Experience with headless CMS platforms such as Sanity, Contentful, Storyblok, or similar.
• •Experience with experimentation and personalization platforms such as Optimizely, Mutiny, Webflow Optimize, or similar.
• •Familiarity with digital experience analytics tools such as FullStory, Hotjar, or similar is a plus.