Head of CRM / Head of Retention
8.0/10
From $3,000 USD77.8% below market
Remote
lead
about 5 hours ago
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The vacancy is well-defined with clear responsibilities and requirements, but lacks some company information and detailed payment terms.
AI quality score8.1 / 10
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Overview
An international iGaming company is seeking a Head of CRM / Head of Retention for a new casino project. The specialist will be responsible for building CRM strategy and managing player lifecycle.
What you'll do
- ā¢Develop and implement CRM strategy;
- ā¢Manage segmentation, communications, and user experience;
- ā¢Launch activation, retention, reactivation, and churn management mechanics;
- ā¢Plan promotional campaigns for 1.5 months to a year;
- ā¢Develop VIP direction: personalization, analytics, and player retention;
- ā¢Set up trigger and transactional communications (email, push, SMS);
- ā¢Integrate CRM with external services via API (Customer.io, OneSignal, CommPeak, etc.);
- ā¢Organize call center operations (if necessary);
- ā¢Analyze key product metrics: LTV, RR, GGR, NGR, ARPU, DAU, WAU, MAU, CR, MRR;
- ā¢Interact with developers, contractors, and vendors;
- ā¢Improve product processes for business performance growth.
Conditions
- ā¢Fully remote work;
- ā¢Income from $3000 net;
- ā¢Work on a new international iGaming project;
- ā¢Opportunity to build CRM and retention direction from scratch;
- ā¢High degree of influence on product and key business metrics.
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