Lifecycle Marketing Manager
The vacancy is well-structured, providing clear expectations and company insights, though compensation details for non-US candidates could be improved.
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Overview
Join Consensys as a Lifecycle Marketing Manager to drive personalized lifecycle campaigns across products in the web3 ecosystem. Ideal for candidates with 4-8 years of experience in lifecycle marketing. Consensys is the leading blockchain and web3 software company. Founded by Joe Lubin, CEO of Consensys and Co-Founder of Ethereum in 2014, Consensys has been at the forefront of innovation, pioneering technological developments within the web3 ecosystem. The financial system is being rebuilt on open, programmable infrastructure, and Consensys is helping power that transition. From MetaMask, the platform trusted by tens of millions of users worldwide, to Linea, the only 100% proven zkEVM rollup and an emerging home for institutional ETH capital, Consensys builds products and infrastructure that enable users, developers, and institutions to participate in the next generation of the internet. Our mission is to unlock the collaborative power of communities by making the decentralized web universally easy to access, use, and build on.
What You’ll Do
- •Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals, etc)
- •Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
- •Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
- •Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.
What We Offer
- •Competitive salary range of $90K-$150K for US-based candidates
- •Compensation for candidates based outside the US will be determined based on location, experience, and skills during the interview process
- •A fully remote, globally distributed team
- •Opportunities for professional growth and development.
About You
- •4-8 years of experience in lifecycle marketing
- •Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
- •Excellent project management skills to manage multiple experiments at different points in their development
- •Practical experience executing in CEP systems such as Braze
- •Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
- •Self starter who is data-driven, results-oriented and customer-obsessed
- •Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
- •You thrive in a fast paced environment
- •Web3 experience will be a bonus.