Lifecycle Marketing Manager

Join Consensys as a Lifecycle Marketing Manager to oversee lifecycle strategies and enhance user engagement across products. Ideal for candidates with 4-8 years of experience in lifecycle marketing. Consensys is a leading blockchain technology company that builds decentralized applications and developer tools for the Ethereum ecosystem.

• •Oversee the lifecycle strategy across Consensys’ product offering (e.g. in-app notifications, in-app banners, push notifications, full screen modals, etc)
• •Determine the channel and messaging throughout a user’s lifecycle (new user education, activation, engagement, retention)
• •Comfortable working end-to-end on a lifecycle campaign (through setting the strategy, briefing the creative team, building the targeting, QAing the campaign, and measuring results)
• •Develop an experimentation roadmap across lifecycle channels. Continuously test and learn, identifying the most effective content and messages for different audiences.

• •4-8 years of experience in lifecycle marketing
• •Have built lifecycle user journeys from the ground up with little to no oversight on large userbases
• •Excellent project management skills to manage multiple experiments at different points in their development
• •Practical experience executing in CEP systems such as Braze
• •Familiar with marketing and analytical tools like Segment, Mixpanel, and Preset
• •Self starter who is data-driven, results-oriented and customer-obsessed
• •Excellent verbal and written communication skills, able to clarify complex ideas in a way that a broad audience can understand
• •You thrive in a fast paced environment
• •Web3 experience will be a bonus