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Overview
Join BetConstruct as a Media Buying Specialist to launch and scale paid acquisition channels for iGaming products. Optimize traffic through ad networks and local media platforms. We're looking for a hands-on Media Buying Specialist to launch and scale new paid acquisition channels for our iGaming products.
What you'll do
- •Launch, manage and scale campaigns across TrafficJunky, TrafficStars, ExoClick, PropellerAds and similar ad networks
- •Develop and execute media buying strategies for iGaming products
- •Manage budgets, bidding strategies and targeting to maximize ROAS and LTV
- •Test and optimize creatives, landing pages, placements and funnels
- •Analyze campaign performance and identify opportunities for growth
- •Track key performance indicators including CPA, ROAS, LTV, CTR and conversions
- •Build and maintain relationships with ad network and media platform representatives
- •Develop placements on major local media platforms for both brand awareness and performance
- •Work closely with Product and Creative teams to adapt campaigns to different traffic sources
- •Monitor competitors and new trends in iGaming media buying
- •Build transparent reporting and establish performance benchmarks for new traffic sources.
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